Dan S. Kennedy is an expert on marketing and sales who has been writing and speaking about these topics for twenty years. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the United States and Canada. Every year he and his network of consultants help tens of thousands of entrepreneurs succeed.
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
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