Media Promotion and Marketing for Broadcasting, Cable and the Internet pdf epub mobi txt 电子书下载 2024

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Eastman, Susan Tyler (EDT)/ Ferguson, Douglas A. (EDT)/ Klein, Robert A. (EDT)

Butterworth-Heinemann

2006-1

352

$ 55.31

Pap

9780240807621

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发表于2024-12-28

Media Promotion and Marketing for Broadcasting, Cable and the Internet epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Media Promotion and Marketing for Broadcasting, Cable and the Internet pdf epub mobi txt 电子书下载 2024

图书描述

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Media Promotion and Marketing for Broadcasting, Cable and the Internet 下载 mobi epub pdf txt 电子书