Marketing an introduction pdf epub mobi txt 電子書下載 2024

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Armstrong, Gary/ Kotler, Philip

Pearson Custom Pub

1338.00元

Pap

9780536866967

圖書標籤: 市場營銷專業書商業

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发表于2024-11-09

Marketing an introduction epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing an introduction pdf epub mobi txt 電子書下載 2024

圖書描述

Marketing: An Introductionby Kotler and Armstrong8th edition 2007PaperbackMarketing introduces leading marketing thinking on how customer value is the driving force behind every marketing strategy. Armstrong/Kotler is the first book to frame marketing through the new definition of marketing with the customer at the center, and the only text that introduces it in its first chapter. In this framework, we still introduce the 4Ps that are the foundation of marketing but we place it in context with current marketing thought that centers around the customer. From the very beginning in Chapter One it develops an integrative customer-value framework that helps students master modern marketing principles and practices in an enjoyable and practical way.

Marketing an introduction 下載 mobi epub pdf txt 電子書