Sisomo: The Future on Screen pdf epub mobi txt 電子書 下載 2024


Sisomo: The Future on Screen

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Roberts, Kevin
Perseus Distribution Services
2005-11
164
$3.99
Pap
9781576872680

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发表于2024-11-25

Sisomo: The Future on Screen epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Sisomo: The Future on Screen epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Sisomo: The Future on Screen pdf epub mobi txt 電子書 下載 2024



圖書描述

A new word has been introduced into the global language bank, and this stylish book is its debut. A richly nuanced collection of text and imagery, sisomo: the future on screen is a book to conquer hearts and set minds spinning with questions. For business, reaching consumers has become a challenge on the scale of climbing Mount Everest. The mass market is splitting like an Arctic ice shelf, the media is fragmenting—and brands have taken a big hit.

This environment presents an unavoidable conundrum for marketers and advertisers as they struggle to find new ways to work. Television, once the shining knight of emotional messaging, is suffering deeply as networks scramble to retain audiences. A radical shift is also occurring in the relationship between consumers and the media. Where consumers were once passive in the face of the mass market, they are now savvy individuals wired into the greatest information network the world has ever known. Like it or not, says Kevin Roberts, author of the hugely successful Lovemarks: the future beyond brands , “Creating emotional relationships with the Consumer is the business challenge of the century.”

Sisomo: The Future on Screen 下載 mobi epub pdf txt 電子書

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Sisomo: The Future on Screen pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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