Advertising pdf epub mobi txt 電子書 下載 2024


Advertising

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Tony (Tony Yeshin) Yeshin
Cengage Learning Business Press
2005-7-14
496
GBP 45.99
Paperback
9781844801602

圖書標籤: 英文  廣告   


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发表于2024-11-25

Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Advertising epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Advertising pdf epub mobi txt 電子書 下載 2024



圖書描述

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the application of the principles of advertising from a practitioner perspective, as well as a sound academic underpinning, and illustrated with examples of contemporary practice. This text is suitable for undergraduate students of Marketing, in particular Advertising and Marketing Communications and postgraduate students on marketing-led Masters. Tony Yeshin has a background that successfully combines professional practice and academe. Following several years in the advertising profession with both large international agencies as well as smaller operations, his client experience is wide-ranging. During his career he handled an extensive variety of Client companies from Procter and Gamble and Texaco to Jaffa, Royal Caribbean Cruise Lines and General Foods. His experience ranges across F.M.C.G. to Leisure and Tourism, as well as non-profit organisations. For the past 11 years he has been a Senior Lecturer in Marketing at the University of Greenwich, where he has been responsible for the development of programmes both at undergraduate and post-graduate levels within the field of Marketing Communications.

Advertising 下載 mobi epub pdf txt 電子書

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Advertising pdf epub mobi txt 電子書 下載
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