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Cooper, Donald R.

McGraw-Hill College

2005-2

832

$ 244.93

HRD

9780073054308

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发表于2024-11-26

Marketing Research epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Marketing Research pdf epub mobi txt 電子書下載 2024

圖書描述

"Marketing Research" is written to introduce readers to the interesting and challenging world of research-supported marketing decisions. Donald Cooper and Pamela Schindler use their research and teaching experience, as well as their contacts in the research industry, to create a text full of practical examples and researcher insights. Unlike other first editions, the author team of Cooper and Schindler have been writing successful textbooks in research methods for more than a decade. In "Marketing Research" they tap into their experience to create a fresh visual approach full of practical examples and researcher insights.

Marketing Research 下載 mobi epub pdf txt 電子書