Effective Personal Communication Skills for Public Relations pdf epub mobi txt 電子書下載 2024

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Green, Andy

Kogan Page Ltd

2006-10

219

204.00元

Pap

9780749444075

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发表于2024-11-11

Effective Personal Communication Skills for Public Relations epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Effective Personal Communication Skills for Public Relations pdf epub mobi txt 電子書下載 2024

圖書描述

Make ideas contagious through every channel of communication

Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Effective Personal Communication Skills for Public Relations 下載 mobi epub pdf txt 電子書