Marketing Planning Guide pdf epub mobi txt 电子书下载 2024

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Stevens, Robert E. (EDT)/ Loudon, David L./ Wrenn, Bruce/ Mansfield, Phylis

Haworth Pr Inc

2005-11

390

$ 146.90

HRD

9780789023377

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发表于2024-11-25

Marketing Planning Guide epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Planning Guide pdf epub mobi txt 电子书下载 2024

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Marketing Planning Guide is a revised step-by-step guide that provides the tools required to prepare an effective marketing plan for a product, company or service. This classic textbook, now expanded with over 50 pages of new and updated material, contains the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on internet marketing, business ethics and illustrative sample business plan. Worksheets at the end of each chapter provide guidance and assistance in the creation of a marketing plan - once completed, all the worksheets will provide everything required to create a complete marketing strategy. The accompanying instructor's package includes a helpful 150-page manual, over 175 slide transparencies and a detailed sample course syllabus along with a test bank featuring a multiple choice or true-false chapter with answer key.

Marketing Planning Guide 下载 mobi epub pdf txt 电子书