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Strasser, Susan

Harpercollins

2004

339

155.00元

Pap

9781588341464

图书标签: economics

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发表于2024-11-11

Satisfaction Guaranteed epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Satisfaction Guaranteed pdf epub mobi txt 电子书下载 2024

图书描述

This well-researched and documented history of goods-and-customer interaction since the days of bartering is also a delightful overview of American shopping customs from 19th-century Main Street to today's malls. Early in the 20th century, Strasser shows, advertising of national brandsquotes unnec.?/unnec.gs launched products creating their own demand--safety razors, cameras, fountain pens (with attendant consumption of blades, film, etc.)--thus gradually displacing networks of generic manufacturers whose sales "drummers" fanned across America by rail and buggy. The development of department stores such as Macy's, mail-order giants like Sears Roebuck and Montgomery Ward, grocery chains foreshadowing supermarkets, "aids" like premiums, displays and trading stamps and the skyrocket successes of Coca-Cola and Wrigley's gum are only a fraction of the sweeping story, as the author of Never Done brings into focus major social and economic forces linked to our daily lives.

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