Doing Research Projects in Marketing, Management and Consumer Research pdf epub mobi txt 電子書 下載2025
- 營銷
- 市場營銷
- 管理學
- 消費者研究
- 研究方法
- 項目研究
- 商業研究
- 數據分析
- 學術研究
- 定量研究
- 定性研究
具體描述
Product Description
As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research.
This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project.
Suitable both for the first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
著者簡介
Chris Hackley is Senior Professor of Marketing at Birmingham Business School, Birmingham University. He has published extensively on the subject of marketing and research.
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