The Economics of Financing of Media Companies pdf epub mobi txt 電子書下載 2024

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Picard, Robert G.

Fordham Univ Pr

2002-5

270

$ 31.64

Pap

9780823221752

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发表于2024-11-26

The Economics of Financing of Media Companies epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

The Economics of Financing of Media Companies pdf epub mobi txt 電子書下載 2024

圖書描述

The "Economics and Financing of Media Companies" is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them. The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces - such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

The Economics of Financing of Media Companies 下載 mobi epub pdf txt 電子書