Customer Relationship Management pdf epub mobi txt 电子书下载 2024

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Zikmund, William G./ McLeod, Raymond/ Gilbert, Faye W.

John Wiley & Sons Inc

2002-12

208

$ 86.45

Pap

9780471271376

图书标签: CRM

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发表于2024-11-08

Customer Relationship Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Customer Relationship Management pdf epub mobi txt 电子书下载 2024

图书描述

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction and retention by alignment of customer business processes with technology integration. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

Customer Relationship Management 下载 mobi epub pdf txt 电子书