Attention! pdf epub mobi txt 電子書下載 2024

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Sacharin, Ken

John Wiley & Sons Inc

2000-10

224

253.00元

HRD

9780471389972

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发表于2024-09-22

Attention! epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Attention! pdf epub mobi txt 電子書下載 2024

圖書描述

Business experts reveal why this book will grab your ATTENTION! "The best thing about Ken Sacharin's book, aside from its reader-friendly format, is its ability to make advertising practitioners think in human terms about the consumer's basic response mechanisms. This provocative book belongs on the must-read list for all marketing directors, brand managers, agency 'creatives,' or account managers. I heartily recommend it." -Ed Papazian, President, Media Dynamics, Inc. "In today's increasingly crowded communications space, attention is undoubtedly the customer's most scarce resource. Ken Sacharin's practical and hands-on Attention Mechanics framework will help marketers break out of the noisy business environment and get their messages across to their target audiences." -Russ Winer, Professor of Business, University of California, Berkeley

Attention! 下載 mobi epub pdf txt 電子書