The Marketing Power of Emotion pdf epub mobi txt 电子书下载 2024

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O'Shaughnessy, John/ O'Shaughnessy, Nicholas J.

Oxford Univ Pr

2002-11

282

$ 33.84

HRD

9780195150568

图书标签: 经济学

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发表于2024-11-13

The Marketing Power of Emotion epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Marketing Power of Emotion pdf epub mobi txt 电子书下载 2024

图书描述

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references and real-life examples. Emotions, whether it is realized or not, is one of the central factors in our buying behaviour. Emotions energize the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential relevant topics, including the scope of emotion in marketing and how - in response to these - customers make product appraisals. Finally, the volume covers branding and how emotions play a role in consumer loyalty to brands.

The Marketing Power of Emotion 下载 mobi epub pdf txt 电子书