Storyselling for Financial Advisors pdf epub mobi txt 电子书 下载 2025
- 广告
- V++
- Business&Investing
- 财务顾问
- 故事营销
- 销售技巧
- 客户沟通
- 财富管理
- 行为金融学
- 顾问技巧
- 营销策略
- 人际关系
- 影响力
具体描述
Learn what makes a client trust you to be their financial advisor.
Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.
作者简介
Scott West is senior vice president of marketing for Van Kampen Funds. A nationally renowned speaker to the retail brokerage community, he is best known for creative marketing strategies geared to financial services professionals.
Mitch Anthony, a professional speaker and communications consultant for more than 17 years, specializes in teaching financial services professionals to increase sales by improving relational and communication skills. He is writer and host of the nationally syndicated radio feature, The Daily Dose, heard on 150 stations. He has appeared on or consulted with many national television shows and media groups including USA Today and Readers Digest.
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