Building Brands Directly pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Stewart Pearson

NYU Press

1996-03-01

288

USD 65.00

Hardcover

9780814766187

图书标签:

喜欢 Building Brands Directly 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-09-22

Building Brands Directly epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Building Brands Directly pdf epub mobi txt 电子书下载 2024

图书描述

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In "Building Brands Directly," Stweart Pearson offers a comprehensive guide to the direct marketing of brand names. Beginning with a summary of the obstacles facing brands, Pearson examines such topics as new marketing technologies and techniques; the theory and strategy of developement; advertising, marketing, and retail issues. He offers a guide to the practice of relationship marketing and provides guidance on building and managing customer data bases. This book will be an invaluable resource for marketing firms and companies looking to develop and sustain brand names through direct marketing.

Building Brands Directly 下载 mobi epub pdf txt 电子书