Humor in the Advertising Business pdf epub mobi txt 电子书 下载 2024
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Beard, Fred K.
Rowman & Littlefield Pub Inc
2007-7
205
$ 30.45
Pap
9780742554269
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发表于2024-11-09
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Humor in the Advertising Business epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024
Humor in the Advertising Business pdf epub mobi txt 电子书 下载 2024
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Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.
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