How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about
We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don’t work anymore. The best way to sell anything these days is through word of mouth—and the only real way to get word of mouth is to create something remarkable.
Free Prize Inside , the sequel to Purple Cow , explains how to do just that. ItÂ’s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.
Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business youÂ’re in. Consider these free prizes:
•?The Tupperware party, which turned buying plastic bowls into a social event
•?Flintstones vitamins, which turned a serious product into something fun
•?The free change-counting machine at every Commerce Bank branch
•?The little blue box from Tiffany, which makes people happy before they even open it
This book offers a way to create free prizes quickly, cheaply, and reliably—and persuade others in your organization to help you bring them to life.
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Blinkist掃過。又是一本一個點子撐滿全書，雖然還挺適閤MBA的。廣告效用已經不大瞭，突破性的技術也彆想瞭，隻能靠小修小補以及marketing上的小變化來賺點小錢。Edgecraft technique (think outside own industry and push to extreme).但有瞭想法也不夠，還要突破內部重重阻礙，先得有一定的領導力展現，說服同事，執行下去。可能對一些監管沒那麼嚴格，服務導嚮的行業更有幫助吧。
评分Blinkist掃過。又是一本一個點子撐滿全書，雖然還挺適閤MBA的。廣告效用已經不大瞭，突破性的技術也彆想瞭，隻能靠小修小補以及marketing上的小變化來賺點小錢。Edgecraft technique (think outside own industry and push to extreme).但有瞭想法也不夠，還要突破內部重重阻礙，先得有一定的領導力展現，說服同事，執行下去。可能對一些監管沒那麼嚴格，服務導嚮的行業更有幫助吧。
评分Blinkist掃過。又是一本一個點子撐滿全書，雖然還挺適閤MBA的。廣告效用已經不大瞭，突破性的技術也彆想瞭，隻能靠小修小補以及marketing上的小變化來賺點小錢。Edgecraft technique (think outside own industry and push to extreme).但有瞭想法也不夠，還要突破內部重重阻礙，先得有一定的領導力展現，說服同事，執行下去。可能對一些監管沒那麼嚴格，服務導嚮的行業更有幫助吧。
评分Blinkist掃過。又是一本一個點子撐滿全書，雖然還挺適閤MBA的。廣告效用已經不大瞭，突破性的技術也彆想瞭，隻能靠小修小補以及marketing上的小變化來賺點小錢。Edgecraft technique (think outside own industry and push to extreme).但有瞭想法也不夠，還要突破內部重重阻礙，先得有一定的領導力展現，說服同事，執行下去。可能對一些監管沒那麼嚴格，服務導嚮的行業更有幫助吧。
评分Blinkist掃過。又是一本一個點子撐滿全書，雖然還挺適閤MBA的。廣告效用已經不大瞭，突破性的技術也彆想瞭，隻能靠小修小補以及marketing上的小變化來賺點小錢。Edgecraft technique (think outside own industry and push to extreme).但有瞭想法也不夠，還要突破內部重重阻礙，先得有一定的領導力展現，說服同事，執行下去。可能對一些監管沒那麼嚴格，服務導嚮的行業更有幫助吧。
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