圖書標籤: 傳媒 Amazon
发表于2024-11-08
Persuasive Advertising pdf epub mobi txt 電子書 下載 2024
This book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. The author is a leading authority on marketing and the range and scope of this work is such that it is sure to become the standard work on advertising.
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Persuasive Advertising pdf epub mobi txt 電子書 下載 2024