Marketing Destinations and Venues for Conferences, Conventions and Business Events pdf epub mobi txt 电子书 下载 2025
- 教材
- management
- events
- ProjectManagement
- 会议营销
- 会展营销
- 目的地营销
- 活动策划
- 商务旅游
- 会展场地
- 活动管理
- 旅游营销
- 会议策划
- 活动营销
具体描述
"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.
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