Marketing Destinations and Venues for Conferences, Conventions and Business Events pdf epub mobi txt 电子书下载 2025

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出版者:Butterworth-Heinemann

作者:Davidson, Rob/ Rogers, Tony

出品人:

页数:298

译者:

出版时间:2006-5

价格:$ 68.87

装帧:Pap

isbn号码:9780750667005

丛书系列:

图书标签:

教材
management
events
ProjectManagement

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"Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion, such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; future challenges, opportunities and supply-side developments; author commentary and international case studies identifies 'best practice' in marketing and promotion; pulls together in one volume the latest ideas, research, and current and future trends; and chapter outlines, objectives, learning outcomes, case studies, conclusions with Q&As, further reading and weblinks encourage progressive learning.