Hotel Convention Sales Services and Operations pdf epub mobi txt 電子書 下載2025
- Services
- Convention
- and
- Sales
- Operations
- Hotel
- 酒店
- 會展銷售
- 會展服務
- 會展運營
- 酒店管理
- 活動策劃
- 銷售管理
- 客戶服務
- 會議組織
- 酒店行業
具體描述
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful how-to guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes Industry Insiders planning tips and case studies direct from professionals in Convention Services departments. It focuses on marketing and sales of convention planning. It is designed to fit the requirements of a semester schedule. An extensive instructor's and student resource materials is provided.
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