Mastering Automotive Challenges

Mastering Automotive Challenges pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page Ltd
作者:Gottschalk, Bernd/ Kalmbach, Ralf
出品人:
页数:378
译者:
出版时间:2007-4
价格:719.00元
装帧:HRD
isbn号码:9780749445751
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This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries.

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