Guerrilla Marketing Research pdf epub mobi txt 电子书下载 2024

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Kaden, Robert J.

Kogan Page Ltd

2006-3

256

$ 33.84

HRD

9780749445744

图书标签: 专业书

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发表于2024-11-25

Guerrilla Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Guerrilla Marketing Research pdf epub mobi txt 电子书下载 2024

图书描述

"Guerilla Marketing Research" destroys the myth that only big companies can afford marketing research. This addition to the "Guerilla Marketing" series of books focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think. This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Guerrilla Marketing Research 下载 mobi epub pdf txt 电子书