Every company today recognises the importance of good customer service, and pays lip service to the concept of putting the customer first. Why, then, asks bestselling author Willingham, do so many people have such terrible experiences, interacting with service providers? And how can businesses train employees, to offer customers the courtesy and attention that they deserve? Willingham, whose seminars and training sessions have helped big companies around the world challenge and change their employees, offers a new and subtler way of looking at customer service. "Integrity Service" brings the 'whole person' into the service experience, showing that good customer relationships grow from employees' inner beliefs, about who they are and what it's possible for them to achieve. "Integrity Service" presents fundamental principles that lead to individual success, and gives readers specific action guidelines to practice on and off the job. Willingham's proven success through his seminars and programmes, ensures that the hands-on help in this book will bring employees and managers, to a new level of understanding of the nature of service.