Take a satirical scamper through organizational life in the midst of changing times, brought to you by master storyteller and former World Bank executive Steve Denning. With wisdom and a healthy dose of wit, Denning introduces a cast of furry characters who together learn the fine art of change through storytelling in their quest to overcome obstacles, generate enthusiasm and teamwork, share knowledge, and ultimately lead their company into a new era of success and significance. Through the stories of "Squirrel Inc.", readers will learn that the ability to tell the right story at the right time can determine the outcome of any major change effort. In each chapter Denning's squirrels learn to use storytelling to address leadership challenges: How to bring about change How to communicate who you are How to transmit values How to foster collaboration How to stop rumors How to share knowledge How to lead your organization into the future
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书的封面上有这么句话“能够在共恨丹青人时间讲述正确的故事，将成为应对挑战和获得成功的重要领导技能”，如此看来本书是说“如何讲故事”。其中确实也提到了各种讲故事的方法，但是给我启发更大的是另一个事——主角戴安娜没有像电影里演的马上取得成功。 故事以酒吧老板“...
评分作为一个优秀的企业管理者，学会用讲故事进行管理，或许，将会收到意想不到的效果。 让故事成为鱼饵 为了让管理人员掌握绘声绘色讲故事的技巧，IBM在纽约阿莫克的经理人发展部门，请来在好莱坞有15年剧本写作和故事编辑经验的著名编剧奥顿担任顾问，专门训练经理人如...
评分 评分小时候，我是最喜欢讲故事了，随便一个材料都可以随手拈来，编成生动的故事。但是不知何时起，慢慢丧失了讲故事的兴趣，取而代之都是些枯燥的道理和争论。这个社会，像我这样的人很多，于是社会就变成数字构成的城堡，大部分公司都是用数不尽的数据和理论来支持自己的决策。...
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