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Cross-Cultural Marketing pdf epub mobi txt 電子書下載 2024

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Nwankwo, Sonny

Thomson Learning College

384

$ 65.53

Pap

9781861528018

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发表于2024-11-12

Cross-Cultural Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Cross-Cultural Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

Cross-Cultural Marketing explores the key roles that multiculturalism plays in different societies and its impact on marketing theory and practice. It delineates current and ground breaking future directions of culture and multi-cultures in terms of strategies and tactics in different dimensions of marketing in different types of market structures and conditions. Unlike other publications that address cross-cultural management and international marketing dealing with internal organisational issues this text focuses on external and practical consumer issues in the market place. Cross-Cultural Marketing prepares readers for the realities and complexities of diversity.

Cross-Cultural Marketing 下載 mobi epub pdf txt 電子書