Designing Winning Products pdf epub mobi txt 電子書下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Woodside, Arch G. (EDT)/ Liukko, Timo (EDT)/ Lehtonen, Ari (EDT)

Lightning Source Inc

2000-12

324

$ 168.31

HRD

9780762306824

圖書標籤:

喜歡 Designing Winning Products 的讀者還喜歡

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

发表于2024-12-28

Designing Winning Products epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Designing Winning Products pdf epub mobi txt 電子書下載 2024

圖書描述

Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.

Designing Winning Products 下載 mobi epub pdf txt 電子書