Creating Corporate Reputations pdf epub mobi txt 电子书 下载 2024


Creating Corporate Reputations

简体网页||繁体网页
Dowling, Grahame R.
Oxford Univ Pr
2002-6
319
$ 62.15
Pap
9780199252206

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发表于2024-11-28

Creating Corporate Reputations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Creating Corporate Reputations epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Creating Corporate Reputations pdf epub mobi txt 电子书 下载 2024



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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

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