圖書標籤: 市場營銷 廣告 商業 business
发表于2024-11-11
The Invisible Touch pdf epub mobi txt 電子書 下載 2024
The Invisible Touch is Harry Beckwiths concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwiths surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way. Selling the Invisible, the authors first marketing book, has been to press 20 times. It spent one month on the New York Times business book bestseller list, six weeks on the BusinessWeek bestseller list, and was an Alternate Selection of Book-of-the-Month Club.
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The Invisible Touch pdf epub mobi txt 電子書 下載 2024