A Twenty-First Century Guide to Aldersonian Marketing Thought pdf epub mobi txt 电子书下载 2024

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Ben Wooliscroft

Springer-Verlag New York Inc.

2005-12-30

581

CAD 349.61

Hardcover

9780387261751

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发表于2024-11-24

A Twenty-First Century Guide to Aldersonian Marketing Thought epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

A Twenty-First Century Guide to Aldersonian Marketing Thought pdf epub mobi txt 电子书下载 2024

图书描述

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson's highly original and lasting contributions to marketing theory and thought.

A Twenty-First Century Guide to Aldersonian Marketing Thought 下载 mobi epub pdf txt 电子书