Ethical Marketing pdf epub mobi txt 电子书下载 2025

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出版者:Prentice Hall

作者:Murphy, Patrick E. (EDT)/ Laczniak, Gene R. (EDT)/ Bowie, Norman E. (EDT)/ Klein, Thomas A. (EDT)

出品人:

页数:288

译者:

出版时间:2004-8

价格:$ 79.10

装帧:Pap

isbn号码:9780131848146

丛书系列:

图书标签:

营销伦理
商业道德
道德营销
企业社会责任
消费者权益
品牌伦理
可持续营销
营销规范
道德决策
商业伦理学

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具体描述

For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan.