Graphic Designer's Guide to Creative Marketing pdf epub mobi txt 電子書下載 2024

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Bowen, Linda Cooper

John Wiley & Sons Inc

1999-3

192

578.00元

Pap

9780471293149

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发表于2024-11-28

Graphic Designer's Guide to Creative Marketing epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Graphic Designer's Guide to Creative Marketing pdf epub mobi txt 電子書下載 2024

圖書描述

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including:

* Developing and implementing a marketing plan

* Researching prospective clients

* Creating effective marketing materials

* Cold calling and follow-ups

* Effective communication

* Dressing for success

* Resumes, cover letters, and portfolios

* Proposals, bids, and contracts

* Keeping good clients-account management

Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

Graphic Designer's Guide to Creative Marketing 下載 mobi epub pdf txt 電子書