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本書涵蓋瞭眾多廣告活動、海報、書籍和雜誌封麵以及插圖的優秀範例，以英文字母A—Z 為編排順序，選擇瞭眾多在創意領域具有突齣錶現的想法，每個條目都是一個創意的起點或者想象的靈感源泉。本書旨在幫助讀者釋放創造力，保證讀者在尋求創意時不必再盯著白紙或空空如也的屏幕，幫助讀者創造齣偉大的作品。

本書是引導設計係學生和專業人士解決創意難題必不可少的一本書。

約翰·恩格迪沃，格羅斯特郡大學攝影-編輯和廣告課程的學科帶頭人，並榮獲瞭教學奬學金。他曾是倫敦藝術大學中央聖馬丁學院攝影係主任，教授圖片設計課程達10年之久。還曾在上海東華大學萊佛士國際設計學院講學。他也是《國際攝影藝術教程》一書的作者，至今已齣版過4部攝影藝術著作。

前言
什麼是偉大的創意？ ......................................... 7
解決創意簡報的策略 ......................................16
從事創意 ................................................................24
A
Art
藝術 ..........................................................................26
B
Building a bigger picture
建構宏觀圖像 ......................................................30
C
Caricature
諷刺漫畫 ................................................................33
Clichés seen afresh
老調彈齣新意 ......................................................35
Colour
顔色 ..........................................................................36
Counter-intuition
反直覺 .....................................................................38
Creative collisions
創意衝擊 ................................................................40
Cryptic communication
密碼溝通 ................................................................44
D
Digitality
數字化 .....................................................................46
Dreams and daydreams
夢與白日夢 ...........................................................50
E
Expressions visualized
視覺化呈現 ...........................................................52
Eyes
眼睛 ..........................................................................56
F
Familiar but seen afresh
熟悉而又新鮮 ......................................................60
Finding ideas
尋找創意 ................................................................62
Flags
旗幟 ..........................................................................64
Fusion
融閤 ..........................................................................68
G
Garage genius
車庫天纔 ................................................................69
H
Hands
手 ...............................................................................72
Happy accidents
意外之喜 ................................................................76
Hidden messages
隱藏的信息 ...........................................................78
Humour
幽默 ..........................................................................81
I
Icons
偶像 ..........................................................................82
Illusion
錯覺 ..........................................................................86
Irony
反諷 ..........................................................................90
J
Juxtaposition
並列 ..........................................................................92
K
Knowledge
知識 ..........................................................................96
L
Laughter
笑 ...............................................................................98
M
Making faces
做鬼臉 ...................................................................100
Making maps
繪製地圖 ..............................................................106
Materials
材料 ........................................................................110
Maths
數學 ........................................................................114
Mirror, mirror
魔鏡，魔鏡 .........................................................118
Movies
電影 ........................................................................120
Museums
博物館 ...................................................................124
Music
音樂 ........................................................................126
N
Nature
大自然 ...................................................................128
O
One thing looks like another
相似事物 ..............................................................130
P
Photographs
照片 ........................................................................136
Photography
攝影 ........................................................................137
Phototypography
照片排版 ..............................................................142
Places of worship
宗教場所 ..............................................................148
Puns
雙關語 ...................................................................149
Q
Questions
質問 ........................................................................151
R
Reinvention
再創造 ...................................................................152
Rescaling
改變大小 ..............................................................154
Reversing problems
逆嚮思考 ..............................................................157
S
Satire
諷刺 ........................................................................159
Science
科學 ........................................................................160
Sensations
感覺 ........................................................................162
Shadows
影子 ........................................................................164
Shock
震撼 ........................................................................168
Signs
標誌 ........................................................................170
Silhouettes
剪影 ........................................................................172
Sketchbooks and scrapbooks
素描本和剪貼簿 ..................................................176
So bad it’s good
壞到極緻便是好 .................................................178
Surprise
驚奇 ........................................................................182
Symbols
象徵 ........................................................................183
T
Tension between words and images
文字與畫麵之間的張力 .......................................186
Torn images
撕裂的圖像 ...........................................................189
Travel
旅行 ........................................................................190
Type
字體 ........................................................................193
U
Unexpected venues
意外的舞颱 .........................................................196
V
Visual metaphors
視覺隱喻 ..............................................................201
W
Word of mouth
口口相傳 ..............................................................203
Wordplay
文字遊戲 ..............................................................206
X
X-rays
X光 .........................................................................208
Y
You! (put yourself in it)
你！（把你自己放進去） ..........................210
Z
Zeitgeist
時代思潮 ..............................................................211
圖片版權 ..............................................................212
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