The Bloomberg Way

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Matthew Winkler (born June 1, 1955) is an American journalist who is a co-founder and former editor-in-chief of Bloomberg News, part of Bloomberg L.P. He is also co-author of Bloomberg by Bloomberg and the author of The Bloomberg Way: A Guide for Reporters and Editors.

出版者:Bloomberg Press
作者:Matthew Winkler
出品人:
页数:304
译者:
出版时间:2014-3-24
价格:USD 45.00
装帧:Spiral-bound
isbn号码:9781118842263
丛书系列:
图书标签:
  • Writing 
  • 新闻 
  • Journalism 
  • 金融 
  • 技能 
  • 【天龙】英律 
  • journalism 
  •  
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The Bloomberg Way is the style and reporting guide of Bloomberg News, the leader in global financial and business journalism. It will put any writer in a position to tell the story of money with accuracy and authority. The 25th Anniversary Edition,written by Editor-in-Chief Matthew Winkler, uses real examples of award-winning journalism to demonstrate:

*Guiding principles and ethical standards that have made Bloomberg News a household name

*Bloomberg’s famous Five Fs of quality reporting: factual,first, fastest, final and future

*Emphasis on transparency, substantiated assertions, reinforced leads and objective reporting

*Sound editorial process, from pitching stories and interviewing through writing, editing and publication

In today’s global economy, news stories often have an immediate impact, amplifying the need for accurate and dependable reporting. Following The Bloomberg Way, seasoned and aspiring journalists learn how to embrace this reality while increasing readership, maintaining integrity and pursuing journalistic excellence.

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