No one was better at turning everyday social interactions into memorable comedy sketches than Seinfeld creators Jerry Seinfeld and Larry David. The show, still very current in syndication, is filled with astute social observations delivered with great comic effect. Sociologist, and avid Seinfeld fan, Tim Delaney explores the sociological implications of the famous comedy show in "Seinology". Part sociology primer and part Seinfeld tribute, Delaney's book uses excerpts from many of the now-classic episodes to illustrate key facets of sociology. Along the way, readers are treated to an entertaining and educational tour of the whole Seinfeld series. In fifteen chapters, amusingly titled after some of the shows famous incidents, Delaney reviews the major contributions of sociology.Examples include: 'Tub is love' (socialisation and personal relationships); 'Not that there is anything wrong with that' (sex and gender issues); 'You double-dipped the chip!' (social deviance); 'Happy Festivus: a festival for the rest of us' (religion); 'Look to the cookie, Elaine' (race and ethnicity); 'You don't have to help anybody. That's what this country's all about' (crime and social control); 'Yada, yada, yada' (and much, much more). For sociologists looking for a unique way to introduce their students to the field, for high school students or undergraduates taking their first sociology course, and for every Seinfeld fan, "Seinology" is both educational and a fun read.