Counting on Communication pdf epub mobi txt 电子书下载 2024

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Cabanero-Verzosa, Cecllia

World Bank

2005-7

$ 11.30

Pap

9780821362686

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发表于2024-11-24

Counting on Communication epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Counting on Communication pdf epub mobi txt 电子书下载 2024

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The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for die project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.

Counting on Communication 下载 mobi epub pdf txt 电子书