圖書標籤: 傳播學 文化研究 communication 互聯網 科普 社會學 學術 迷因
发表于2024-11-10
Memes in Digital Culture pdf epub mobi txt 電子書 下載 2024
In December 2012, the exuberant video "Gangnam Style" became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--"Mitt Romney Style," "NASA Johnson Style," "Egyptian Style," and many others. "Gangnam Style" (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.
Shifman discusses a series of well-known Internet memes -- including "Leave Britney Alone," the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street's "We Are the 99 Percent." She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals; analyzes what makes memes and virals successful; describes popular meme genres; discusses memes as new modes of political participation in democratic and nondemocratic regimes; and examines memes as agents of globalization.
Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but in this book Limor Shifman makes a compelling argument for taking them seriously.
Limor Shifman (Ph.D., 2005) is a tenured Senior Lecturer (US Associate Professor) at the Department of Communication and Journalism, The Hebrew University of Jerusalem, Israel, and a former research fellow at the Oxford Internet Institute, University of Oxford, UK. She specializes in new media, popular culture and the social construction of humor. Among the phenomena she studied are online humor and gender, the global spread and translation of online 'joke memes', and the evolution of new forms of Web-based humor. At the Hebrew University, Dr. Shifman teaches courses on Mass communication theory, popular culture and the Internet, political satire in the digital age and Internet-based humor.
膜蛤素材能再多點可能會更飽滿
評分梳理瞭meme的結構,一些定義和概念還是比較有價值的,但是似乎沒有對Dawkins的最初定義進行拓展,meme的延續性基本沒有得到解釋。
評分關於Meme的著作中比較好的,梳理瞭Meme理論發展以來的道路,兼顧科普的可讀性與學術脈絡的清晰。就是篇幅所限,沒法對各地區的案例進一步展開。
評分從 Meme 的角度解釋瞭各種當代網絡上的文化現象,簡單易懂,很適閤迷因概念初接觸者的閱讀。
評分大概是這領域誕生時間太短的緣故,書的前半部分花瞭很多篇幅厘清概念定義。
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Memes in Digital Culture pdf epub mobi txt 電子書 下載 2024