Trademarked pdf epub mobi txt 电子书下载 2024

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Newton, David

Natl Book Network

2008-1

375

$ 45.14

HRD

9780750945905

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发表于2024-11-25

Trademarked epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Trademarked pdf epub mobi txt 电子书下载 2024

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In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.

Trademarked 下载 mobi epub pdf txt 电子书