Aunt Jemima Uncle Ben & Rastus pdf epub mobi txt 电子书下载 2024

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Kern-Foxworth

Greenwood Pub Group

1994-11

205

$ 39.49

Pap

9780275951849

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发表于2024-11-10

Aunt Jemima Uncle Ben & Rastus epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Aunt Jemima Uncle Ben & Rastus pdf epub mobi txt 电子书下载 2024

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This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. " From the foreword by Alex Haley " Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.

Aunt Jemima Uncle Ben & Rastus 下载 mobi epub pdf txt 电子书