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发表于2024-12-24
Designing Health Messages pdf epub mobi txt 电子书 下载 2024
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.
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Designing Health Messages pdf epub mobi txt 电子书 下载 2024