Videostyle in Presidential Campaigns pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Kaid, Lynda Lee/ Johnston, Anne

Greenwood Pub Group

2000-10

242

$ 141.25

HRD

9780275940713

图书标签:

喜欢 Videostyle in Presidential Campaigns 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-13

Videostyle in Presidential Campaigns epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Videostyle in Presidential Campaigns pdf epub mobi txt 电子书下载 2024

图书描述

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

Videostyle in Presidential Campaigns 下载 mobi epub pdf txt 电子书