Traditional Media and the Internet pdf epub mobi txt 電子書下載 2024

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Schmid, Beat F. (EDT)/ Chan-Olmsted, Sylvia M. (EDT)

Lawrence Erlbaum Assoc Inc

2004-10

150

$ 56.44

Pap

9780805895216

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发表于2024-11-13

Traditional Media and the Internet epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Traditional Media and the Internet pdf epub mobi txt 電子書下載 2024

圖書描述

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.

Traditional Media and the Internet 下載 mobi epub pdf txt 電子書