"Motivating, easy to read, and fast paced. It will give any reader a good basic understanding of Dr. Deming's work and will help managers to make that critical jump from understanding the work to implementing it." Ken Blanchard, Coauthor, The One Minute Manager "Delivers what it promises, bringing back to the basics W. Edwards Deming's forward thinking and far-reaching principles into a format that anyone can apply." Charles J. Givens, Author, SuperSelf W. Edwards Deming's "4 Points for Managers" and his "7 Deadly Diseases of Management" are now available in a concise, painless, and effective text. Among the principles Fellers teaches are those pertaining to manager-employee relationships, interdepartmental coordination, and, above all, quality management. He explains how to remove the stumps of outdated, poorly tested management styles from practice and get back to the business of frontline management. Deming was a key consultant in management circles, his clients including Ford, GM, and Dow Chemicals. The principles are taught regularly in business schools but rarely reach practical application because of their complexity. Now Fellers transcends these obstacles, putting Deming in a compact volume that speaks to anyone trying to understand why things go wrong. A quality-management consultant, Dr. Gary Fellers has been presenting the Deming methods to managers and trainees for more than fifteen years. Often he can be found speaking to local chapters of the American Society for Quality Control. His articles on the subject have appeared in publications ranging from Quality Digest to TAPPI Journal. He also is the author of Creativity for Leaders, published by Pelican.