The Content Analysis Guidebook pdf epub mobi txt 电子书下载 2024

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Kimberly A. Neuendorf

Sage Publications, Inc

2001-12-15

320

USD 82.00

Paperback

9780761919780

图书标签: 方法论传播学学术 analysis communication 社会科学 content Methodology

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发表于2024-11-10

The Content Analysis Guidebook epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Content Analysis Guidebook pdf epub mobi txt 电子书下载 2024

图书描述

Book Description

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike."

-Marshall Scott Poole, University of Illinois, Urbana-Champaign

"Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis."

-William Evans, Georgia State University

Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebook author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.

The Content Analysis Guidebook provides readers with:

* Numerous examples from across the social sciences

* Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research

* Pedagogical tools in an easy to understand format

Book Info

Content analysis is one of the most important but complex research methodologies in the social sciences. Author provides an accessible core text for upper-level graduates and graduate students across the social sciences. This text unravels the complicated aspects of content analysis. Softcover. Hardcover available.

The Content Analysis Guidebook 下载 mobi epub pdf txt 电子书

著者简介

About the Author

Kimberly A. Neuendorf holds a Ph.D. from Michigan State University, which has one of the country’s top ten doctoral programs in communication. She has taught research methods and media criticism, among other courses, at Cleveland State for over a decade and has published her own research, in which she used content analysis, in numerous journal articles.

图书目录

The Content Analysis Guidebook pdf epub mobi txt 电子书下载

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用户评价

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最有用的是各种resource tools + analysis beyond content

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不仅仅是一本研究方法论，更是一本content Analysis相关Journal索引大全，而且写得深入浅出。难得好看的方法论。

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读后感

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content analysis is a summarizing ,qunantitive analysis of messages that relies on the scientific method (including attention to objectivity-intersubjectivity,a priori design,raliability,validity,generalizability,replicability,and hypothesis testing) and i...

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