The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
具體描述
讀後感
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用戶評價
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大二不好好學習的後果
评分Fiske的文字齣乎意料得好讀。
评分week 1的reading
评分很好的教材
评分我讀過深入簡齣地傳播理論書
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