Marketing Management 12th ed.营销管理 pdf epub mobi txt 电子书下载 2024

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PHILIP

7-09999

2005-2

372

448.00元

9780131968530

图书标签: 英文原版美国新4 商业 Business

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发表于2024-12-26

Marketing Management 12th ed.营销管理 epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Management 12th ed.营销管理 pdf epub mobi txt 电子书下载 2024

图书描述

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

Marketing Management 12th ed.营销管理下载 mobi epub pdf txt 电子书