Words That Work pdf epub mobi txt 电子书下载 2024

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Frank Luntz

Hyperion

2006-12-20

352

USD 24.99

Hardcover

9781401302597

图书标签: 语言英语沟通文学政治工具书写作傳播

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发表于2024-12-26

Words That Work epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Words That Work pdf epub mobi txt 电子书下载 2024

图书描述

The nation’s premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work , Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book’s for you.

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Words That Work pdf epub mobi txt 电子书下载

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用户评价

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作者说他不是操纵人心，但其实就是操纵人心吧，但谁叫人心愚昧易操纵呢

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其实就是用看似高级的political campaign把浅显的道理重新讲了一遍

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Interesting book about how to communicate effectively with the English language.

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对负责mass communication的市场营销人员（我）很有帮助

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其实就是用看似高级的political campaign把浅显的道理重新讲了一遍

读后感

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虽然这本书大多数篇幅和政治有关，但即使对政治不感冒的读者，也能从中收获不少信息和乐趣。个人收获如下： - 在作者的推荐下读了一遍George Owell 的《Politics and English language》；这真是一篇好文。（之前在《我为什么要写作》这本书里读到过翻译过来的《政治和英语...

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书的副标题是“It's Not What You Say, It's What People Hear”，我看了以为是和“How to Talk to Anyone”类似的书，读了才发现，两者的侧重点完全不同，前者是mass communication的技巧，后者侧重于日常交流的小细节。由于作者的背景，书中的例子主要都是政治方面的，一小部...

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Words That Work pdf epub mobi txt 电子书下载 2024