One Great Insight Is Worth a Thousand Good Ideas pdf epub mobi txt 电子书 下载 2024


One Great Insight Is Worth a Thousand Good Ideas

简体网页||繁体网页
Phil Dusenberry
Portfolio Trade
2006-10-03
290
USD 14.95
Paperback
9781591841425

图书标签: 广告  营销  洞察  insight   


喜欢 One Great Insight Is Worth a Thousand Good Ideas 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-26

One Great Insight Is Worth a Thousand Good Ideas epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

One Great Insight Is Worth a Thousand Good Ideas epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

One Great Insight Is Worth a Thousand Good Ideas pdf epub mobi txt 电子书 下载 2024



图书描述

“We Bring Good Things to Life”

“It's Not TV, It's HBO”

“Visa: It's Everywhere You Want to Be”

These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. BACKCOVER: “A terrific book.”

—The New York Times

“Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire.”

—Kerry Hannon, USA Today

“Drives home the importance of the big insight.”

—Fortune

“Insightful.”

—Newsweek

“A celebration of Madison Avenue as it may never be again.”

—Melanie Wells, The Wall Street Journal

“[An] enormously entertaining memoir…Dusenberry's book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000.”

—Adbrands.net

One Great Insight Is Worth a Thousand Good Ideas 下载 mobi epub pdf txt 电子书

著者简介


图书目录


One Great Insight Is Worth a Thousand Good Ideas pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

评分

评分

评分

评分

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

One Great Insight Is Worth a Thousand Good Ideas pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有