There is a broad consensus among informed observers both inside and outside the Beltway that American public diplomacy leaves much to be desired. Recent studies describe ineffectiveness, inadequate resources, and a general lack of direction. Further complicating this situation, there is no real consensus among critics on what must be done to fix current problems. Moreover, the ills afflicting public diplomacy are poorly understood. Lord situates these problems within the complex environment of U.S. government bureaucracy, and relates them to other instruments of national power, particularly diplomatic activities and military force. He prompts debate by analyzing obstacles to effective public diplomacy, and offers a comprehensive vision of this critical dimension of statecraft, which without improvements will ill serve the nation in its ongoing efforts to counter the global threat of terror.
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