Advertising Ethics (Basic Ethics in Action) pdf epub mobi txt 電子書下載 2024

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Edward Spence

Prentice Hall

2004-06-08

160

USD 29.80

Paperback

9780130941213

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发表于2024-11-13

Advertising Ethics (Basic Ethics in Action) epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Advertising Ethics (Basic Ethics in Action) pdf epub mobi txt 電子書下載 2024

圖書描述

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Advertising Ethics (Basic Ethics in Action) 下載 mobi epub pdf txt 電子書