Advertising Ethics (Basic Ethics in Action) pdf epub mobi txt 電子書下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Edward Spence

Prentice Hall

2004-06-08

160

USD 29.80

Paperback

9780130941213

圖書標籤:

喜歡 Advertising Ethics (Basic Ethics in Action) 的讀者還喜歡

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

发表于2024-12-26

Advertising Ethics (Basic Ethics in Action) epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Advertising Ethics (Basic Ethics in Action) pdf epub mobi txt 電子書下載 2024

圖書描述

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.

Advertising Ethics (Basic Ethics in Action) 下載 mobi epub pdf txt 電子書